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To reach their upscale target, Genesis took over sponsorship duties for the PGA’s annual stop at the famous Riviera Country Club in Los Angeles, renaming the event “The Genesis Open.” To announce and support the occasion they wanted to create a campaign that spoke to an attribute everyone who loves the game and the luxury automaker both share, the dedication and respect for the process required to achieve greatness.

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Copy: When it comes to pushing yourself to greatness, dedication is key, whether it’s your golf game or creating a flagship luxury sedan. Which is why we’re proud to be official vehicle of the Genesis open.

Copy: When it comes to pushing yourself to greatness, dedication is key, whether it’s your golf game or creating a flagship luxury sedan. Which is why we’re proud to be official vehicle of the Genesis open.

 
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