THE AZERA JOURNEY
To promote the launch of the new Hyundai Azera, we created “The Azera Journey,” an experience site designed to educate and enlighten consumers about specific aspects of the sedan that exemplify Hyundai’s commitment to pushing the envelope of design and engineering.
Set on an HTML5 narrative scrolling experience, users follow the Azera as it travels through a stylized CG Illustration environment accompanied by original jazz pieces. The journey is comprised of five different environments, each corresponding to the story behind a different feature of the car (design, engine, cabin noise, braking and safety). In each environment, hot spots appear that users can click on to view a video of the behind the scenes story from the engineer or designer, get spec info or learn more through fun facts, questions and interactive activities.