Social Media / Legendary Commutes
To help drive traffic to Hyundai’s “Legendary Commutes” content we created short gags for TikTok and Instagram that we could capture quickly at the end of the shoot to maximize the ever important (and client friendly!) “bang for the buck.” For Ray Lewis we we did a bit about his famous “Squirrel Dance,” asking our superfan to do his best impersonation.
And, just in case you have no earthly idea what the hell a “Squirrel Dance” is, please allow me to enlighten you. Maybe you’ll be on Jeopardy someday. Who knows.
For Emmitt, we had him help our Dallas superfan do what I think we’d all like to do if we found ourselves spending the entire morning with a world famous Hall of Fame football legend. Rubbing other people’s noses in it.
Social Media / Digital key
As a companion execution to our Elantra broadcast spot highlighting Hyundai’s digital key feature we created an interactive game using Instagram Stories which mimicked the storyline of the commercial, inviting users to guess which hole the Elantra’s key is buried in.
Social Media / Hyundai Highways
To help create awareness and drive traffic to our Hyundai Highways Youtube series, we repurposed funny moments and outtakes caught during filming and turned them into :15 teaser promos using Instagram Stories.
We also supported our Hyundai Highways Youtube series utilizing Facebook and Twitter.
Website / The Azera Journey
To promote the launch of the new Hyundai Azera, we created “The Azera Journey,” an experience site designed to educate and enlighten consumers about specific aspects of the sedan that exemplify Hyundai’s commitment to pushing the envelope of design and engineering.
HyundaiAzera.com is set on an HTML5 narrative scrolling experience with a stylized CG illustration environment accompanied by original jazz pieces we created specifically for the site. The journey is compromised of five different environments, each corresponding to the story behind a different feature of the car (design, engine, brake system, reduced cabin noise and safety). In each environment users can view a video of the behind-the-scenes story from the engineer or designer, get spec info or learn more through fun facts, questions and interactive components.
Honors: SXSW Interactive Awards - Microsite in Motion Graphics Communication Arts Webpick of the Day
Users begin the journey by scrolling, which takes the Azera through the design portion of the experience…
Design Hot Spot Video
Users continue scrolling which takes the Azera to the engine portion of the journey…
Engine Hot Spot Video
Users continue scrolling which takes the Azera to the cabin noise portion of the journey…
Cabin Noise Hot Spot Video
Users continue scrolling which takes the Azera to the braking portion of the journey…
Brake System Hot Spot Video
Users continue scrolling which take the Azera to the safety portion of the journey…
Safety Hot Spot Video
APP / Hyundai Drive
Few things are so universally disliked as taking a test drive. No one wants to spend a free afternoon at a car dealership, and then there’s the high pressure sales tactics, it’s just an experience no one looks forward to. We went to Hyundai with an idea that would change all that. These days you can have almost anything delivered, so why not a test drive? With our Hyundai Drive App you can do just that. Just set up a time and place and Hyundai will bring the model you’re interested in to you. There’s also a communication aspect of the app that allows you to control the conversation with sales people so you can discuss what you want when you want. You can even get friends and family involved and ask them digitally to help you choose.
Instructional Video
Webpage
