Online - Interactive

Rain-X wanted to tout the fact that their Bug and Tar Pre-Wash Gel was also quite useful for removing bird droppings that can eat away at a car’s finish.

In our online effort, we created an interactive ad where consumers get to play the part of the enemy, a pigeon with a bad attitude and an overactive colon.

After clicking the banner, users move the crosshairs and try to splatter a car below with a barrage of poop as it speeds, swerves and darts all over the road in an attempt to avoid the aerial assault.

Consumers could also print an online coupon.