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M1 Driver Launch / Teaser - Broadcast

"Divots"

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TP5 / TP5x - Win Spots

"Dustin Johnson / WGC Mexico Win"

"Dustin Johnson / WGC Dell Match Play Win"

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TP5 / TP5x - Print

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TP5 / TP5x - Guerilla

A huge number of golfers choose their golf ball because of the name on it. Maybe it's because their favorite pro plays it or it's just the brand they've played all their lives. TaylorMade was so confident about the performance attributes of the TP5 & TP5x (and had the stats to back it up) that they wanted to come up with a way to convey that logos mean nothing and the only reason you should be playing a ball is because it performs better than anything else.


To deliver this idea in a guerilla effort, we took golf balls and (in the same typefaces and design styles of Titleist, Callaway and Bridgestone) replaced their logos with  "Doesn't Matter." A message on the back crystalizes the thought.


The balls are then dropped around public courses, golf and PGA shows and at PGA tournaments. Golfers and event goers spot them, think "Oh, a new, free ball, cool!," pick it up, message delivered.

"Sergio Garcia / Masters Win"

TaylorMade wanted to be as timely as possible whenever one of their pros won a tournament playing the TP5 or TP5x. That meant the minute the winning putt was sunk on Sunday getting the tournament footage from the PGA and getting to work coming up with ideas. On Mondays we'd edit. Tuesdays we'd ship. The spot would air begininng on Thursday and play throughout that week's tournament. Here are just a few.

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TP5 / TP5x - Broadcast / Amatuer Ball Testing

With so many different golf balls on the market all saying the same thing, it's no wonder golfers are cynical when it comes to performance claims. How to overcome it? Give regular, mid to high handicap players the opportunity to hit the TP5 and TP5x for the first time, compare it to the ball they're currently playing, get their real, unscripted reactions on camera and let them do the talking for you.

"John" :15 TV

"Zane" :15 TV

"Travis" :15 TV

"Allen" :15 TV

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TP5 / TP5x - Long Format / Blank Ball Testing

To convince players of the improved performance of the TP5 and TP5x from tee to green, TaylorMade conducted its own version of the blind taste test in an effort called "Blank Ball Testing." The experience consisted of getting together a group of mid to high handicappers and putting their favorite golf balls head to head against a ball with no logo, which unbeknownst to them was the TP5 and TP5x. They hit their current balls and then the blank ball at three different distances from tee to green, getting all the data on the TrackMan. When they were finished they were asked to give their assesment of how the blank ball performed compared to their gamers and guess what the blank ball was. We then revealed the blank ball was the TP5 and TP5x and asked if the performance they experienced was enough to convince them to switch from the ball they've always played.

"Blank Ball Testing"

"Richard" :15 TV

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TP5 / TP5x - Rory Switch Announcement

When one of the greatest golfers in a generation switches to your ball, and is more than eager to tell the world how much more he likes it compared to the PRO V1 he was playing, you roll the cameras and get out of the way.


Click "play" to the left to hear what sports commentator Tony Kornheiser had to say about our effort on his ESPN radio show.

"Rewind" :15 TV

"Announcement" :30 TV

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TP5 / TP5x - Social Media

We created a hashtag combining both our "5-layer ball" and "Switch" messages (#5witch) and asked golfers to share their experiences with the TP5 and TP5x on social channels. And, boy, did they ever. Below is just a small sample.

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TP5 / TP5x - Hottest Ball on Tour

Only a few months after launch of the TP5 and TP5x people were starting to take notice. So much so that five of the top ten pros had switched and were having success with it. TaylorMade wanted to remind people that the TP5 had become the hottest ball on Tour among the best on Tour, so we caught up with our pros to find out why they played it.

"Hottest Ball" :30 TV